In the digital age, everything changes, nothing stays the same. Which is why our comfort zone is living without a comfort zone.

But what is a comfort zone? Something that provides peace of mind and shields us from fear? Probably. But it’s not a place where fires are kindled. Because change and instability are good for thinking. And thinking is the first step towards creating different strategies – different solutions.

Today, a digital agency must be flexible and know how to deal with change. This is the only way – with expertise, anticipation and good judgment – that it’s possible to build relevant brands in the digital age.