Strengthening the position of Fuego Camina Conmigo as an agency with its own views of the current social and digital context.

Technological progress has allowed us to become more effective at multitasking, to become more efficient at what we do, and to have more contacts than ever. However, we are starting to find it harder and harder to concentrate on a single thing, we get burned out more easily, and we have fewer sexual relations than previous generations.

What if you could avoid these negative consequences and embrace progress with no issues? INVOLUT® was created with this reflection, a range of supplements designed to reverse the unwanted effects of technological progress.

The range is made up of four oral supplements (drops), each with its own formulation and specifically designed to counteract the negative effects of technological progress. For example, Single-tasking, which helps you complete a task and ignore any notification that gets in your way, or In touch, an aphrodisiac developed to help you boost your physical interactions and not just your interactions online or on social media.

To announce the launch, we kicked off the campaign with a presentation video on social media, presenting Fuego Camina Conmigo, where we will announce the insight and reflection, followed by our introduction of INVOLUT®. We also posted individual video shorts for each of the four supplements over the next few days.

And we sent INVOLUT® to our partners and customers as a Christmas gift and we gave away 4 packs to our followers on Instagram.

We might be close to preventing our species from regressing, but we have managed to spark an interesting debate about the unlimited power that technological progress brings and the risk of regression if we rely on it too much.