To reach out to a younger digital audience with a humorous message that conveyed the reason to believe of Alvalle gazpacho.

Nowadays, we can find tomatoes in every imaginable shape. But it’s becoming increasingly difficult to find good old-fashioned tomatoes that actually taste like a tomato.
For this campaign, we took this insight to the extreme and presented crazy tomato-related inventions to humorously highlight the plight of good old-fashioned tomatoes: the ones used by Alvalle to make their gazpacho. Because, luckily, no matter how much things change, there are still tomatoes like the ones from the good old days.

With dissemination on social media in mind, we created 4 video pieces that took tomatoes to the realm of the absurd alongside a mad scientist who experiments on them in his laboratory. These capsules, of less than a minute each, were posted on Facebook and YouTube in August – peak time for gazpacho consumption.