To provide the shopping centre with a new brand idea and develop a relaunch campaign.

Diagonal Mar’s main added value, which is present in the actual name of the shopping centre, is the sea. A highly attractive attribute that defines the character of the brand while bringing a lifestyle with it: the Mediterranean.

And this was the starting point for the new “som de mar” (about the sea) concept, which we soon filled with content. Because being about the sea means being all about the terraces, the aperitifs, the relaxation and, ultimately, the enjoyment.

Working from the new concept, we developed the repositioning campaign for the centre, which included a video ad, the new website and all the shopping centre’s assets, as well as special merchandising items.

The relaunch was celebrated in style with “La Festa del Mar”, which we promoted with a 360º campaign.