We created a campaign to raise awareness of Decathlon's mountain products through the #TodoLoPocoQueNecesitas (#YouOnlyNeedALittleBit) concept. Encouraging the audience to go camping and generating visits to both shops and the Decathlon website.

We all dream of having a beautiful house with a garden, swimming pool and great views. With house prices rising you might think that this is beyond most people’s budgets, but what if we said that you could have all this and more for just €29.90?

Although we began with an awareness strategy that aimed to achieve maximum dissemination of the brand message, we decided to prioritise the campaign’s relevance. To achieve this, we needed to search all of Decathlon's data assets to find sportspeople who the campsite is relevant to. We explored everything from e-commerce purchasing behaviour to available CRM user information, and we even collated the consumer behaviour for content from previous mountain sports-related campaigns. All this was driven by one obsession: getting our message across in the most relevant way possible.