To create an innovative campaign for “return to sports” under the umbrella of #entrenadoresdemivida (trainers of my life). An exclusively digital proposal that would reach out to people and generate positive opinion while increasing visits to Decathlon’s stores and website.

A novice female football team from Vilanova i la Geltrú (Barcelona) were without a coach and at risk of disappearing. The idea was to help them through a social action that embodied the values of the brand and of sport itself. To emotionally engage with the audience and promote sport regardless of the obstacles: the brand’s raison d’être.

First, we launched a 10-second teaser to build anticipation during the week prior to the campaign launch. Then, we created a 30-second trailer with the aim of directing traffic to the action’s microsite, where the main 3-minute piece was hosted.

Finally, to harness the popularity of the action, we decided to go further and open the platform to everyone so that other teams with the same problem could find a solution, bringing together dozens of coaches and teams in the process.