To communicate, in a relatable and relevant way, that Estrella Damm works with local farmers and only uses 100% natural ingredients. To build awareness of Estrella Damm’s production process and boost the positive perception of the brand.

Estrella Damm is brewed according to its original 1876 recipe, with 100% natural ingredients sourced from local farmers.
In 2017, the company asked us to highlight these attributes to strengthen its image as a traditional and innovative brand. To achieve this, we created a content line named #CadaEstrellaQueHacemos to publicise the way their beer is made. We began talking about the production and brewing process behind the end product with high-quality photographic content and strategically timed inclusions of the locations and individuals involved in the process.

In 2018, after a year of promoting Estrella Damm’s production process, we moved the idea forward with the Day-to-Day concept. We wanted to do more than just talk about how Estrella Damm is made, we wanted to show it in a documentary style and get closer to experiencing what goes on at every key point in the production process.

To achieve this, we filmed in the malt house, the rice fields in Delta del Ebro, the hop fields in Prades and the barley fields in Lleida. Over the course of a year, and in a relatable way, we put the spotlight on the most relevant, interesting and noteworthy aspects of the locations and individuals behind the manufacturing process. We went beyond the factory and set Damm apart from their competitors.

The challenge was to show everything that goes on behind this iconic beer. We created a documentary series of 12 videos, 30 articles and more than 120 photographs which included dozens of key participants in the process.