Estrella Damm

Efemérides

Estrella Damm is the beer of great moments. And great moments deserve great pieces.

Scope

Strategy

  • Digital strategy

Creativity

  • Creative conceptualisation
  • Art direction

Production

  • Audiovisual
  • Graphics

Data

  • Campaign performance analysis

As a brand, Estrella Damm is closely linked to popular culture, tradition and music, so it needs to be present in key moments associated with these territories. The campaigns aimed to generate awareness, visibility and engagement with these moments with the brand.

Estrella Damm & Ephemeris

2017 Festivities

In 2017, we created pieces in the form of a loop with the product as the main protagonist, a format that was much better received than images posted in a static format. To achieve this, we relied on a group of illustrators that included the likes of Yukai Du, Blok Magnaye, Abbey Lossing and Yolanda Hache.

Christmas 2018

The following year, we shot simply produced videos where we turned popular Christmas sayings on their heads.

Results

Engagement rate improvement (compared to the brand average)

0%

Improvement of 100% video retention (compared to the brand average)

0%

Estrella Damm & Music

Sónar 2016

For Sónar 2016, we took the Sónar campaign starring cats as a starting point and launched a video with product placement and an innovative look that linked the brand with the festival.

Play

Play

Sónar 2018

For Sónar 2018, as a warm-up video, we developed a piece created with real content from Instagram users.

Results

Improvement of 100% video retention (compared to the brand average)

0%

Estrella Damm & FCBarcelona

Gamper 2016

Estrella Damm’s most important sponsorship is undoubtedly FC Barcelona. To celebrate the 25th anniversary of Koeman’s iconic goal at Wembley, we created a rotoscoped video piece which was well received and widely discussed on social media.

Play

Results

95% viewings (compared to the brand average)

0%

Content visibility (compared to the brand average)

0%

Credits

Client: Estrella Damm

Sector: Beverage

Team:

Client Service Director: Judit Sáez

Digital Account Manager: Andrea Campos

Head of Strategy: Luis Conde

Creative Executive Director: Uri Fernández

Art Director: Mónica Casamor

Copywriter: Samuel Valiente

Executive Producer: Rubens Pérez

Producer: Alejandra Serna

Audiovisual: Carlota Oms

Audiovisual: Sergi Díaz

Partners:

Photography

Agnès Piqué Corbera

Client:

Digital Manager: Fran Soley

Social Media Manager: Gerard Arias

See other projects for Estrella Damm

Small Text

Large Text

Play

We use cookies to improve your browsing experience. You consent to our cookies policy if you continue to use this website.

born digital.

Thanks!